Queens Tech Innovation Challenge
I was responsible for creating the visual identity for the Queens Tech Innovation Challenge, a program offering busy entrepreneurs resources and cash prizes to launch or scale their startups. I explored a variety of logo concepts before refining the final design. The chosen mark reimagines the familiar “start” icon as an abstract “Q,” nodding both to action and to Queens. My aim was to deliver a sleek, modern emblem that reflects the program’s innovative, cutting-edge spirit.
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Built in Queens Logo
I was asked to design a logo for the 2023 State of the Borough for the Queens Borough President’s Office that included the words “Built in Queens” and a shovel icon. I went for a modern minimalist line drawing style for the logo and I added abstractions of buildings to go with the urban landscape of Queens. It complemented the Borough President’s speech about putting shovels to the ground and building projects in Queens. I also designed the marketing materials for the event.
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Community for Life Logo
I collaborated with the marketing and development department to create the community for life logo mark. The logo was designed to celebrate 18 years of the Marlene Meyerson JCC Manhattan on Amsterdam Avenue. I created a variety of swag including tote bags, t-shirts and signs to commemorate the anniversary.
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