Dive into Hebrew Lessons
I created an animation to advertise the summer Hebrew classes at the Marlene Meyerson JCC Manhattan. I animated the text and paired it with a video of moving pool water for a summery feel. I used this animation for a variety of collateral including emails and social media graphics.
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Instagram Story Icons
I collaborated with the marketing department to create an icon set for Marlene Meyerson JCC Manhattan’s Instagram highlight covers. Each icon represents a different program area or event type.
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UWS Celebrates Israel
I collaborated with the marketing team and the creative director at JCC Manhattan to develop the illustration concept for Yom Ha’atzmaut. The sign post points to different Jewish communities celebrating Israel. All of the words were hand lettered and then vectorized in Illustrator.
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Israel on Tap Email
I collaborated with an in-house marketer at JCC Manhattan to design an email that would engage people in their 20s + 30s. I used multiple angles in the layout to activate the composition.
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Digital Ads
Here is a selection of digital ads and home page carousels that I designed to promote JCC classes and events.
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Kitchen Icon Set
I designed an icon set of small kitchen appliances. I focused on maintaining a consistent visual language based on basic shapes with a consistent stroke weight.
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Ballet Email
I designed this email to promote the classical ballet classes at the JCC for young children.
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